ELC Luxury Portfolio Closing Dinner
Creative Lead: Concept, Design, Execution
This bespoke closing dinner for Estée Lauder Companies transformed a raw airplane hangar into a sensorial journey of luxury and escape. From pitch to execution, I led the entire experience, curating a high-concept, opulent atmosphere through refined aesthetics, immersive details, and brand storytelling.
Client
Estée Lauder Companies
Date
08/2025
Event Objective:
Reimagine the corporate dinner as an immersive branded experience
Seamlessly integrate themes of beauty, aviation, and luxury hospitality
Maintain elegance and functionality within environmental constraints
Concept and Moodboards
Environment and Layout
Photographed by Nunzio Ruggerio (2025)
Outcome and Reception
The event was met with exceptional praise and exceeded internal expectations. It set a new benchmark for experiential storytelling at ELC, strengthening team unity and reaffirming the brand’s commitment to elevated experiences.
“There hasn’t been an event at ELC like this in a long time.”
— Gerardette P.
“He created something very unique for the North America team, and I know how special that makes then feel.”
— Sara K..
“Javier has so much potential, and when you unlock that in somebody and watch them grow, it’s the best feeling as a leader and as a boss, to see people spread their wings.”
— Kendal A..