Auric: A Sacred Fashion Brand System
A speculative sustainable fashion house built at the intersection of spiritual practice, editorial restraint, and conscious material culture. Designed for people who understand that how something is made is inseparable from what it means.
CONTENTS
Brand Identity — Wordmark & Logo System
Color System — The Palette of the Sacred
Typography System — Ancient Weight, Modern Clarity
Seasonal Campaign — Equinox Collection
Multi-Channel Format System
Packaging — The Object as Brand Statement
Figma Design System — Component Library
Design POV
Role: Brand concept · Creative direction · Design system · Campaign art direction
Scope: Brand identity · Color + type system · Campaign · Multi-channel formats
Tools: Illustrator · Photoshop · Midjourney
Wordmark & Logo System
The Palette of the Sacred
Typography - Ancient Weight, Modern Clarity
Two typefaces. Five levels. One visual logic. The serif carries emotional weight and heritage. The sans handles clarity and function. They never compete because they never appear at the same scale.
Equinox - The Debut Collection
The campaign is built on restraint — one body, one garment, one landscape. The light does everything the copy doesn't.